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SOLVED: The consumer decision-making process describes the way in which people tend to make purchase decisions, in a general sense. According to this model, if a consumer is making a 'low-involvement' decision (for example, buying paper towels as opposed to a new car), they may jump directly from Need Recognition to Information Search.A) Need Recognition / Information SearchB) Information Search / Evaluation of AlternativesC) Purchase / Evaluation of AlternativesD) Need Recognition / Purchase
SOLVED: The consumer decision-making process describes the way in which people tend to make purchase decisions, in a general sense. According to this model, if a consumer is making a 'low-involvement' decision (for example, buying paper towels as opposed to a new car), they may jump directly from Need Recognition to Information Search.A) Need Recognition / Information SearchB) Information Search / Evaluation of AlternativesC) Purchase / Evaluation of AlternativesD) Need Recognition / Purchase
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