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Evolution Of The Shell Logo: A Captivating Design Journey

Did you know, four designers were given the Shell brief to design a new logo and corporate identity? Each was unaware of the other. They included Yusaku Kamekura from Japan (top left), Swiss designer Karl Gerstner (top right), and eventual ‘winner’ Raymond Lowey from France. There’s a mystery fourth designer…potentially FHK Henrion, whose proposal remains unseen… Did Shell go with the best design? | LogoArchive