The logos vs The brand identity Having a brand identity for your small business goes beyond just having a pretty logo. It encompasses the entire essence and personality of your brand, including your mission, values, voice, and visual elements. While a pretty logo may catch someone’s eye momentarily, a strong brand identity creates a lasting impression, fosters trust, and cultivates loyalty among customers. #smallbusiness #smallbusinessowner #localbusiness #brandidentity #branddesign #branddesign