Wear longer, waste less! Holiday shopping is the perfect opportunity to repair what we already own, shop for used gear, or—when we do need something new—buy clothing and gear that’s built for the long haul. #wornwear #blackfriday #cybermonday #earth #betterthannew

Clothing used to prevent us from getting cold and protect us from the elements. Now it makes us look cool. But cool is ephemeral, and we can’t get enough, so pretty much everyone is making and buying too much stuff. Our new film “The Shitthropocene” explores the impulse toward “more” and looks at how we might begin to save ourselves from ourselves. Watch it now on Patagonia's YouTube channel. #fashion #sustainability #film #tiktok