Introducing Levi's® Performance Jeans
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Introducing Levi's® Performance Jeans
The Levi’s® jeans you love, now with a whole lotta flex. Advanced Stretch. Formulated with our most flexible fabrics yet. Available in all stores and...
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The World of 501 Jeans
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The World of 501 Jeans
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Levi's Men's 541 Athletic Fit Taper Jeans
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Levi Strauss & Co. Levis Jeans
Levi’s® Performance Jeans
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Levi Strauss & Co. Levis History
On February 26, 1829, Levi Strauss was born in Bavaria. At the age of 18, he moved to the United States to run a dry goods store with his brothers in New York. During the California Gold Rush, Strauss traveled to San Francisco in 1854 to open a west coast branch to sell goods to gold miners. His business sold a variety of clothing items, including trousers made from canvas. Jacob W. Davis, one of Strauss’ customers and one of the inventors of riveted denim pants, went into business with Strauss
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On February 26, 1829, Levi Strauss was born in Bavaria. At the age of 18, he moved to the United States to run a dry goods store with his brothers in New York. During the California Gold Rush, Strauss traveled to San Francisco in 1854 to open a west coast branch to sell goods to gold miners. His business sold a variety of clothing items, including trousers made from canvas. Jacob W. Davis, one of Strauss’ customers and one of the inventors of riveted denim pants, went into business with Strauss
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Levi Strauss is going public again. Here's how it dominated the denim market for 150 years.
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Levi Strauss is going public again. Here's how it dominated the denim market for 150 years.
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What TIME Got Wrong About the Invention of Blue Jeans
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