3D printing technology is transforming the hospitality industry in Marfa, Texas, where the world's first 3D-printed hotel is being built. The project, led by El Cosmico owner Liz Lambert and Austin-based ICON, aims to expand the existing 21-acre hotel and campground by 40 acres, adding 43 hotel units and 18 residential homes. The innovative construction features curved walls and unique designs by Bjarke Ingels Group, made possible through ICON's advanced Vulcan 3D printer. This printer uses a pr