Elsie the Cow - Wikipedia
Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". [1] Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker ) and Borden Dairy .
Meet Elsie - Borden Dairy
Elsie the Cow has been Borden Dairy's beloved mascot and spokescow since 1936. Click here to learn all about her rich history.
History - Borden Dairy
In 1936, Elsie the Cow was introduced as the Borden brand’s mascot. Elsie was an advertising fixture throughout the 1940s and was officially trademarked in 1951. Elsie became an American icon, bringing Borden nationwide recognition through contests and campaigns featuring Elsie and her expanding family: husband Elmer the bull, their calves ...
- [PDF]
Borden Dairy
Elsie's popularity was confirmed, and it was obvious Borden was going tQ disappoint a lot of friends if it couldn't produce a real Elsie, and fast. Of all the cows in the exhibit, the most beautiful was a seven-year-old blueblooded Jersey from Brookfield, Massachusetts, whose registered name was "You'll Do. Lobelia"
Who Was Elsie, besides the World’s Most Famous Cow?
2019年12月13日 · Elsie’s persona—a distinctly feminine country cow, bemused by the sights of the big city—stood in contrast to the main attraction of Borden’s pavilion, the Rotolactor. This high-tech system allowed 250 cows to be milked in an hour with minimal human labor.
The Man Who Invented Elsie, the Borden Cow | Smithsonian
1999年8月31日 · The memorable invention was condensed milk, though most of us are more likely to think of its symbol, Elsie, the Borden Cow. Before Borden, milk was a child's food, difficult to keep fresh,...
Everyone Knows Elsie: A Short Borden Company History
2019年12月25日 · When you enter the hamlet of Wallkill, you are greeted by the happy face of the Borden Company’s mascot, Elsie the Cow. The company’s website states that this mascot dates to the 1930s. Underneath Elsie is a sign stating that the Hamlet of Wallkill was the location the “Home Farm” of John G. Borden.
Elsie the Borden Cow: Milk’s Marketing Miracle
More than just a “spokes-cow,” Elsie helps us see more clearly the important role consumers play in what they’re sold and how it’s marketed. Saige Jedele, associate curator at The Henry Ford, looked forward to spotting Elsie on products in the dairy …
Elsie the Cow’s Rise to Stardom - Farm Collector
2004年6月1日 · Elsie first appeared in 1938 as a cartoon-like cow that advertised products for Borden’s Condensed Milk Co. During the late 1930s, three large milk companies — Sheffield Farms Milk Co., the U.S. Dairy Products Co. and Borden’s — sold two-thirds of all the fluid milk consumed in New York City.
Elsie the Cow, Borden Marketing Mascot - America Comes Alive
Elsie the cow was created by the Borden Dairy marketing team to sell more of their dairy products. More than 60 years later, she was voted one of the top ten marketing mascots of all time.
- 某些结果已被删除