Interaction between manufacturer's wholesale pricing and retailers ...
2023年9月11日 · In this paper, we recognize the active role of the manufacturer in the supply chain and explore the relationship between the manufacturer's wholesale pricing strategy and retailers' PMG strategies. Retailers' PMGs directly impact the product's manufacturer: the higher retail prices decrease total demand.
Wholesale pricing and evolutionary stable strategies of retailers …
2017年5月16日 · This study aims to investigate the mechanism of influence between the strategic choice of the marketing objective of retailers and the wholesale pricing of the manufacturer in a market with network externality by developing an evolutionary game model for a one-population of retailers and an optimisation decision model of the wholesale pricing ...
Wholesale pricing and evolutionarily stable strategies of retailers ...
2009年8月1日 · Therefore, we will study the Evolutionarily Stable Strategy (ESS) of the retailers’ marketing objectives (revenue maximization and profit maximization) for a given wholesale price and investigate the effects of the manufacturer’s wholesale price on the marketing objectives and order quantities of her retailers.
wholesale price of manufacturer on evolutionary stable strategy (ESS) of the retailers. Design/methodology/approach - Due to market uncertainty, we investigate a supply
(PDF) Wholesale-retail pricing strategies under market risk and ...
2018年1月8日 · Using these models we analyse the influence of network externality on the evolutionary stable strategy (ESS) of the retailers’ marketing objectives, the wholesale pricing of the...
Market competition and pricing strategies in retail supply chains
2020年7月9日 · We investigate the impact of market competition on adopting two different pricing strategies in the retail industry: everyday low price (EDLP) strategy and Hi–Lo strategy. We developed two analytic models using a game‐theoretic modeling approach: the profit maximization model and the sales revenue maximization model.
Wholesale pricing and evolutionarily stable strategies of retailers ...
2009年8月1日 · In this paper, pricing and ordering decisions are… This paper studies the evolutionarily stable strategies of one-manufacturer and one-retailer supply chains. Each manufacturer and retailer chooses between two pure strategies of management:…
Strategic Response to a Powerful Downstream Retailer: Difference ...
2021年8月5日 · The aggressive bargaining behavior of the dominant retailer brings the supplier much concern and two feasible strategies are presented to respond to that: difference-setting wholesale pricing contract and integration with the weak retailer.
Equilibrium markup pricing strategies for the dominant retailers …
2015年10月26日 · Our results demonstrate that the equilibrium pricing strategy for the dominant retailers seeking to maximise their respective profits is [PP]-strategy (i.e. both retailers select the percentage markup pricing policy), no matter what the demand curve and the level of chain-to-chain competition are.
Dynamic vs. Static Wholesale Pricing Strategies in a …
2024年11月1日 · By developing and solving the Stackelberg differential game problems under the dynamic and static wholesale pricing strategies, respectively, we obtain the main results in this paper. First, the manufacturer has more incentives to invest in green innovation when more consumers buy the green product through the direct channel.