Development & Marketing for Law Firms: A Guide to Navigating 2024 Whether a small independent practice or a large global law firm, the need for well-developed business development and marketing strategies that generate a consistent flow of client revenue—from both new and existing clients—is foundational to profitability.
Marketing Partner Forum: What’s the new face of law firm …
2024年1月24日 · That means 2024 is poised for significant transformation in the field of marketing operations for many law firms, according to several panelists at the Thomson Reuters Institute’s 31st Annual Law Firm Marketing Partner Forum held last week. Indeed, this trending development will drive a marketing tech evolution as economic and technological ...
Advisory Services: How law firm marketing & business …
2023年5月16日 · With the temporary loss of in-person marketing channels such as events, many marketing & business development teams were forced to experiment with new types of digital outreach, and they are now in a position to better compare their effectiveness. On average, law firms are allocating 1% to 2% of revenues to marketing & business development budgets.
Marketing Partner Forum: What does it mean to be a client-centric …
2024年2月23日 · The client-centric law firm. What do terms like service partner, collaboration, or — another hot button term — being a client-centric law firm really mean to law firms and how do those ideas impact their day-to-day operations? Another panel addressed that directly, exploring what it means for a law firm to shift to a client-centric model.
30th Marketing Partner Forum: Assessing the state of law firm …
2023年2月1日 · RANCHO PALOS VERDES, Calif. — Law firms’ expected spending on marketing is quite bullish for 2023, with many firms anticipating their budgets will stay intact in spite of recession fears, according to a presentation during the Thomson Reuters Institute’s 30th Annual Marketing Partner Forum.
Marketing Partner Forum: How law firm leaders can envision the ...
2022年2月25日 · This topic was part of a broad and spirited discussion among law firm marketing chiefs and marketing-focused attorneys, titled Fallow Earth: Building the Next-Generation Law Firm Marketing Department session, held as part of Thomson Reuters’ 29th Annual Marketing Partner Forum. The participants collectively articulated a framework for the ...
The 31st Annual Marketing Partner Forum - Thomson Reuters
The LISI team includes former law firm marketing directors, heads of digital marketing departments, and lawyers with extensive marketing experience. Added to this lineup are skillful creative directors, graphic designers, writers, and specialists in …
The 30th Annual Marketing Partner Forum - Thomson Reuters
2023年1月23日 · The most successful law firm marketing and business development leaders are known for their relationships across the broader partnership. Whether at the executive committee or practice group leader level, savvy Chief Marketing Officers understand how to connect, collaborate, and strategically support firm partners to foster influence and ...
2024 Report on the State of the US Legal Market: The challenge of ...
2024年1月8日 · The report also discusses the rapid increase in the pace of law firm rate growth, particularly over the past few years. In 2023, the rates clients agreed to pay law firms for new work matters grew by more than 6%, with every segment of law firms seeing aggressive increases in worked rates on par with the pace seen prior to the GFC.
Marketing Partner Forum: Enhancing your law firm’s brand and …
2022年2月8日 · Panelists also offered some tangible take-aways for law firm leaders looking to ensure reputation stability in an environment that is experiencing significant change. These included: Start with values — A defined set of firm values supports the firm’s vision and shapes its culture. This also enhances team cohesion and creates a sense of ...