The A to Z on Gen Z - McKinsey & Company
2023年4月8日 · How well do you know Gen Z? The digital-first generation, which comprises people born between 1996 and 2010, is already shaping consumer, workforce, and societal trends—and organizations should pay attention.
Gen Z: Trends in consumer behavior and in the workplace
2020年3月17日 · Explore this McKinsey collection to gain insight on Generation Z and what its rise means for work and society—critical to retailers, marketers, and leaders alike.
Gen Z—loosely, people born from 1995 to 2010— are true digital natives: from earliest youth, they have been exposed to the internet, to social networks, and to mobile systems. That context has produced a hypercognitive generation very comfortable with collecting and cross-referencing many sources of information and with integrating
Social media and mental health: The impact on Gen Z | McKinsey
2023年4月28日 · Thirty-four percent of Gen Z respondents who use digital mental health programs and apps say they found them on their own. This proportion increases to approximately 50 percent in Brazil, Indonesia, Mexico, and South Africa.
Mind the Gap: Are Gen Zers too trusting with their data online?
2022年9月27日 · As the first so-called digital natives who grew up with the internet, Gen Zers are quicker to trust AI-powered services than human ones and are often expected to be the savviest with privacy.
Mind the Gap: Gen Z and healthcare industry - McKinsey
2024年7月30日 · This week, we’re talking about Gen Z’s interest in the healthcare industry, how Gen Z ranks sustainability when making purchases, and why a little face time could be the key to retaining Gen Z employees.
Giving Gen Z mobile-phone customers what they want | McKinsey
2021年11月11日 · Two top executives at Telkomsel, Southeast Asia’s largest wireless provider, explain how they successfully launched by.U, a fully digital start-up for the Gen Z market.
Mind the Gap: Playing the Gen Z game - McKinsey & Company
2022年5月10日 · There’s no denying that Gen Z loves games. As one of the first generations to grow up with modern computer gaming, we know it’s here to stay—and now 70 percent of people under 25 prefer spending time gaming over watching videos.
Mind the Gap: Gen Zers are obsessed with wellness - McKinsey
Wellness brands are already adapting their offerings to better appeal to Gen Zers (one fitness brand, for example, is creating content directly for social media platforms). But Gen Z’s wellness preferences are affecting more than just companies devoting themselves exclusively to …
Mind the Gap: How travel companies can win over Gen Z
2024年4月2日 · To make travel loyalty programs more appealing to Gen Zers, travel brands can prioritize experiences that heighten travel —such as free Wi-Fi or exclusive access to offerings—over “earn and burn” benefits such as miles or points, McKinsey partner Jillian Tellez Holub and coauthors suggest.
- 某些结果已被删除