Dan Heath is the #1 New York Times bestselling author (or co-author) of six beloved business books, including Switch, Made to Stick, and The Power of Moments. His books have been translated into 35 languages and have sold over 4 million copies worldwide.
New York Times bestselling author Dan Heath examines how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies.
New York Times bestselling author Dan Heath examines how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies.
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? Read the first chapter of Switch, in which Chip and Dan Heath grapple with the answer to that question and suggest ways to make hard changes easier.
For the first (and possibly last) time ever, Dan Heath will hit the highlights of all 6 books he’s written or co-written: Made to Stick, Switch, Decisive, The Power of Moments, Upstream, and Reset. 6 books, across 20 years, in 60 minutes.
In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the Heath brothers reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Switch asks the following question: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle, say the Heaths, is a conflict that’s built into our brains. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control.
For the first (and possibly last) time ever, Dan Heath will hit the highlights of all 6 books he’s written or co-written: Made to Stick, Switch, Decisive, The Power of Moments, Upstream, and Reset. 6 books, across 20 years, in 60 minutes.