The value of art in marketing: An emotion-based model of how …
2018年4月1日 · The present research examines the effect of art in ads on product evaluation, willingness to buy (WTB), and reported willingness to pay (WTP), all of which are consumer-based measures of product value. This research also investigates whether brand affect – which is a specific marketing construct that captures the broader theoretical role of ...
The value of art in marketing: An emotion-based model of how …
2018年4月1日 · We examine consumers’ willingness to pay (WTP) for circular products in an experimental setting that considers three conditions: consumers’ WTP for garments that are made from either recycled fibers or are reused; WTP when consumers are provided information about the circular product's reduced environmental impacts; WTP when the source of ...
The Role of Art in Consumer Psychology: How Licensing …
2024年12月5日 · When it comes to consumer psychology, art doesn’t just decorate a product—it transforms it, making people feel something. And feelings sell. A lot. Whether it’s the soft, calming blues of a wall print or a fiery pop of red on a notebook, art has the power to trigger an emotional connection in an instant.
Results demonstrate that using visual art in the non-luxury product design affects perceived quality, luxury perception, and product evaluation both independently and interacting with the product type. Besides, using visual art in the convenience product without technical details increases consumers’ positive evaluations.
consumers' evaluation of the product, and product evaluation has an impact on consumers' purchase intention (Cavazza & Gabrielli, 2015). It is also possible to obtain consumers' perception of artworks through art processing in the retail environment.
Art and Consumer Perception - SpringerLink
2020年8月30日 · The case study that follows shows how the intelligent inspiration of a particular form of art (popular art) can help the brand not only to improve the perception of sophistication in consumers, but also in creating a precious heritage able to nurture the brand image through time and generations.
With the rapid progress of information technology, short video advertising has flour-ished, and the performance of advertising images can stimulate consumers’ purchase behavior through short...
From Browsing to Buying: How Product Images Impact | Crawl Feeds
2024年10月11日 · This article explores the psychology behind product images, how they influence consumer behavior, and the tools available—like Crawl feeds Bulk Image Extraction—to help e-commerce businesses optimize their visual content strategy.
Consumer Culture Expressed Through 10 Contemporary Art …
Do they criticise consumerism or do they celebrate it? Here are the 10 Contemporary pieces as the examples of consumer culture art by famous Pop artists
The current research pursues three goals: 1) to ensure that consumer feelings of affinity towards a foreign country reinforce willingness to buy and willingness to pay for products from that country, 2) to understand the possible interactions between country image (cognitive) and feeling of affinity (affective) and 3) to identify the source of t...