YesMadam, a beauty startup, is under fire for a marketing initiative gone awry. Staff received an email stating the company ...

Muscat – Liva Insurance turned the inaugural edition of ‘The Oman Marketing Impact Awards’ (TOMI Awards) into a stage for its ...

Amazon Vendor Central is an invite-only platform for manufacturers and distributors to sell directly to Amazon. Amazon ...

What is Native Advertising? Oh wow! You’ve created your online ad, and now you’re waiting for people to notice it. Your ideal ...

In e-commerce, a KPI, or Key Performance Indicator, is a number that helps show how well an online store is doing. It’s like a scorecard for checking success. KPIs help online stores understand what’s ...

Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate the legal risk ...

A Pennsylvania federal district court denied Regency Management Services, LLC’s motion to dismiss a failure to promote claim under Title VII, state and local law by a female director of marketing and ...

Search engine optimization, a major tool in today’s marketing and advertising industry, has been around since the late 1990s, ...

Ursina-based Sunshine Luggage was among 49 Somerset County businesses whose advertising burden got a bit lighter Wednesday, ...

The latest Local Ad Buyers Survey from Borrell Associates highlights a pivotal moment for radio in the advertising landscape.

In today’s competitive market, law firms need more than just excellent services to attract and retain clients. Effective ...

When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is ...