Korean culture enthusiasts were in for a treat recently when events like All India K-pop Contest and kimchi making workshops – organised by the Korean Cultural Centre – got them to witness the ...
SINGAPORE, Nov. 29, 2024 /PRNewswire/ -- Consumers in Southeast Asia are avid consumers of 'Korean-wave' (K-wave) products but ultimately surf for localised K-products, according to data analytics ...
Consumers in Southeast Asia are avid consumers of 'Korean-wave' (K-wave) products but ultimately surf for localised K-products, according to data analytics firm Euromonitor International. Singaporeans ...
brands are increasingly embracing K-wave in product development, promotion and local engagement. Consumer brands, particularly food, drinks and beauty, see K-wave as a tide driving key growth. Sunny ...
SINGAPORE, Nov. 29, 2024 /PRNewswire/ -- Consumers in Southeast Asia are avid consumers of 'Korean-wave' (K-wave) products but ultimately surf for localised K-products, according to data analytics ...