The difference in opinions may occur especially in the approach of a heritage brand due to its colonial roots or traditions associated with that specific country Taking Vintage Steakhouse chain brands ...
While many grocers aspire to achieve a unified commerce strategy, some face challenges in identifying the best path forward. Unified commerce in the grocery sector focuses on integrating all sales ...
Any examination of these two camps of brand strategy ... oriented as the previous, but how it is communicated and identified is the key. Since the manufacturer is building its own brand and ...
Making the remarks in the Sunday’s session on the development of maritime-oriented economy, the president, while emphasizing the development of a detailed strategy in this field, addressed the ...
Gil Rosen is Chief Marketing Officer at Amdocs, responsible for managing its global brand, product marketing and customer marketing. In this role, he leads development of Amdocs’ vision, delivery of ...
A strong mobile presence can significantly enhance customer satisfaction, as a seamless and engaging mobile experience can lead to higher customer retention and brand loyalty. With the right strategy, ...