The Office of Federal Procurement Policy within the White House Office of Management and Budget has released new guidance directing federal agencies to scale innovative buying practices through ...

It allows us to enter the London bus market at scale and will also bolster our credentials as we participate in future franchising opportunities across the UK." The RATP London operation has ...

“It’s our focus to make resource-efficient appliances,” she says, But, she’s in an industry now that is “really unique … [because] we have this strong [consumer] behavior elemen ...

The insurance industry, traditionally seen as complex and impersonal, is increasingly embracing a more customer-focused approach to build trust, loyalty, and long-term relationships. Gupta also ...

As 2025 approaches, consumer behavior continues to evolve rapidly ... Brands that deliver these qualities at scale will cultivate lasting relationships with their customers.

The payment you just made for your online delivery was significantly more than what one pays while buying from a store. Sure, there's delivery charge ... This controversy has sparked a broader ...

Read on to find out! Consumer behaviour refers to the study of how individuals, groups or organisations select, purchase and use products or services to satisfy their needs and desires. It encompasses ...

but the CPS GfK consumer panel is still a piece of regular research keeping abreast of changes in consumer confidence. Now in its eighth edition, Behaviour Change Fall 2024 surveys 90,000 shoppers ...

Instead of relying only on last-touch attribution, use multiple attribution models to better capture each channel’s role in shaping consumer behavior. Dig deeper: Unlocking the full customer journey ...

The RealClearMarkets/TIPP Economic Optimism Index, a leading gauge of consumer sentiment, rose by 1.5% in December to 54.0, reaching its highest level in 40 months since August 2021 (53.6). The index ...