Positioning Jujitsu - Positioning is as much about positioning your competitors as it is about carving out your own space in the market. In this week's newsletter, I'm talking about "Positioning ...
Weather reports this week read like bad B2B marketing - there's a BOMB CYCLONE with an ATMOSPHERIC RIVER!!! Folks are all like - So you're saying it's gonna rain? Maybe some wind?
Tonight will start largely clear. However, clouds soon move in from the south and west and it will eventually become largely overcast. Remaining dry and breezy. Friday Tomorrow will continue to ...
The Power of a Strong Positioning Process A solid positioning process, coupled with clear documentation, can solve many of those challenges. April Dunford's positioning framework, outlined in her book ...