Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...
In today’s complex professional services landscape, standing out and driving growth has never been more challenging or more rewarding. From navigating lengthy sales cycles to showcasing your unique ...
Propolis is where B2B marketers find the right strategies, frameworks and skills to confidently drive growth, build teams, and prove a clear business impact. It’s driven by practical insights from ...
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...
The best part of my job as Editor-at-large at B2B Marketing is spending time with some of the most inspirational leaders in B2B, many of whom I’ve also interviewed for the B2B Marketing podcast during ...
Atos is a leader in digital services, with annual revenues of €11 billion and 110,000 employees in 73 countries. The group provides cloud, cybersecurity, high- performance computing, big data, ...
Upskill your teams and enhance your learning with our ABM training. Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help ...