Zero-carbon mansions and super-yachts are less a sign of a sustainable future than a highly exclusive one.

But champions of efficiency would do well to heed the warnings of 19th century British economist William Stanley Jevons: The more efficiently we do something, the more of it we tend to do.

Buono, Eleonora 2022. A syntax of phenomena: William Stanley Jevons’s logic and philosophy of science as anars combinatoria. Intellectual History Review, Vol. 32, Issue. 2, p. 299.

But champions of efficiency would do well to heed the warnings of 19th century British economist William Stanley Jevons: The more efficiently we do something, the more of it we tend to do.

But champions of efficiency would do well to heed the warnings of 19th century British economist William Stanley Jevons: The more efficiently we do something, the more of it we tend to do.