They were also called "Generation Y" at first, following "X," but the "Millennials" label stuck because it highlighted their ...

Gen X has a relatively small population compared to boomers and millennials and is generally known for being able to maintain ...

Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993. I'm sure you've heard about how sizable the Gen-Y demographic is: 80 million consumers and $200 ...

Younger audiences, especially Gen Z, are shifting much of their video consumption to platforms like YouTube and TikTok. These platforms evolved from ...

According to a blog post by Mark McCrindle, who was credited with helping define the previous two generational labels, ...

Wednesday marks the start of a new year, with calendars switching from 2024 to 2025. But it also marks the beginning of a new generation. That's right, babies born in 2025 will be part of Generation ...

Understanding where Gen Beta fits requires looking at the broader generational spectrum, from baby boomers to Gen Z ...