Today's perm types, however, are long-lasting and provide more subtle, natural-looking body and waves. The hair transformations we've seen on social media don't lie; the end result of a beach wave ...

The modern perm will give your hair body and texture with minimal effort. Here, stylists share their best tips for taking ...

Let us explain. Perms can be carried out to transform straight hair into permanent spirals and curls. They work by using chemicals to break and reset the hair bonds into waves or curls.