Tooheys Extra Dry (TED) has always made an impression on its target (beer drinkers aged 18 to 24) through its novel style of communication. As other alcohol brands have tried to emulate this approach, ...

Thank you. In an age where premium and ‘step up’ beers are experiencing unprecedented growth in popularity, mainstream beers like Tooheys New were fast becoming out of date and undervalued. Tooheys ...

A craft beer brewery in Huddersfield has been bought by Australian beer giant Lion. Magic Rock Brewing, based in Willow Street, has been purchased by Lion, which owns the XXXX and Toohey's brands ...

Toohey didn't start playing Australian Rules until his family settled in Melbourne in 2005. That year he began attending St Kevin's College (the same school that his new coach, Chris Scott, went to), ...