She cultivated—and continually nurtures—a test-and-learn culture across the portfolio of brands. It’s no small feat to maintain a brand and performance-driven marketing culture that also ...

Online schools are revolutionizing homework and assessments by eliminating paper-based tasks, offering adaptive assignments, ...

Pat McFadden, who oversees the Cabinet Office, will call for the civil service to adopt the “test and learn” culture used by digital companies. The minister, whose title is Chancellor of the ...

Target, the retail giant, has drawn on lessons from strategic setbacks large and small to adapt its business in impactful ways. Scores of brands talk about the theory of iteration, “test-and-learn”, ...