Smashburger is experimenting with ramping up its alcohol offering. The fast-casual chain opened its first corporate-owned restaurant with a full-service bar in Denver in late March. As well as ...

In line with the menu changes, Smashburger is introducing a new brand identity, which includes redesigned logos, a palette of ...

X&O also recently relaunched the Smashburger logo and corporate ID materials, reflected in new signage and color schemes. “It’s a new day for Smashburger. Having just deployed a new visual ...