We can, however, use scent to our advantage – after all, it has the power to evoke positive reactions in ... Scent used as a tool to tap into your emotions, memories and state of mind is ...

"The ability of scent to evoke positive emotions and memories highlights its profound impact on both mental and physical health in intimate relationships," says Rajan. So next time when you catch ...

Air France introduces AF001, a signature fragrance in its premium lounges at Charles de Gaulle Airport, marking a further ...

Strong brands are designed to evoke emotional connections between brand and consumer. That’s why brand owners are eager to ...