Anti-yellow shampoo is useful for treating gray or white hair, but also in other cases. Let's see how it works.

Purple shampoos work on the basis of simple colour theory. The purple acts to neutralise any orange and yellow tones in blonde hair, transforming your colour to a cooler, ashier blonde.

"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool-toned," explains Christel Barron-Hough, Founder & Creative Director Stil Salon.

Except, Kovi’s hair is already blonde to begin with. Purple shampoo is actually made for blonde hair. “Violet tones neutralise yellow,” explains Tom Cruickshank, senior colourist at Neville ...

Purple shampoos typically contain purple pigment that deposits color as you shampoo your hair. So, when your hair starts to take on an orange- or yellow-tone — which is known as "brassiness ...

FINDLEY BYE BYE BRASS PURPLE SHAMPOO: For natural or color-treated blonde or highlighted hair NEUTRALIZE BRASSINESS with nourishing and intensely hydrating Avocado Oil and Castor Oil. COLOR ...

Lazou says, "Lots of people with blonde hair choose to use a purple shampoo to help to neutralize any brassiness — reducing the warmer orange and yellow tones." Many purple shampoos rely on ...

You need a purple shampoo. Blonde is a highly complex ... The only thing it will be subtracting from your hair is any ...

But, no more worries. The ultimate solution for your healthy blonde hair is here — Purple Shampoo. Brassiness refers to the yellow tones that can develop in blonde hair due to daily activities ...

"I love ‘clean’ shampoos – those that don’t contain sulphates (SLS) or silicones, synthetic perfume or petroleum-based chemicals. These are better for our scalps, hair and bodies." "Purple ...

Purple shampoos work to counteract the brassiness (warm, yellow tones) that can appear in blonde hair thanks to product build up, chlorine, environmental exposure and heat styling. As purple and ...