In the early 90s, a beverage emerged that promised ... PepsiCo wanted to clarify that Crystal Pepsi was not just a drink but a lifestyle. Despite the initial buzz, the clear cola craze, led ...

It is the first rebrand since 2008, replacing the blue can which featured “Pepsi” in lower-case below the globe icon. Ben Parker, a director at soft drinks firm Britvic, which makes and sells ...

Fruitopia was an attempt by the Coca-Cola Company to capitalize on the health food trends of the '90s by offering a fruit ...

PepsiCo is relaunching Crystal Pepsi to capitalize on the growing interest in 90s nostalgia and has recreated the iconic Oregon Trail game to up the ante on a campaign the marketer hopes will go viral ...