Tonight’s Big Ten Men’s Basketball Doubleheader Tips Off with Northwestern Visiting Iowa at 7 p.m. ET on Peacock ...

Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

Here is everything you need to know about Peacock, including the plans that are currently available for subscribers.

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

The Houston Texans' next nationally televised game will come with an intriguing viewing alternative. NBC announced Thursday ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...