Former Patrón executives who launched Texas-based brand Round 2 Spirits in January presented consumers with the first product ...

Patrón Cocktail Lab is the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop and voice-enabled platforms to serve up the ...

© 2024 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and ...

An curved arrow pointing right. John Paul DeJoria, co-founder of the Paul Mitchell hair products empire and the Patrón Spirits Company, looks back and reveals the business pursuit he regrets most ...