NIVEA, a personal care brand, launched an online gaming platform, Girls Got Game, to increase social media viwership and top-of-mind awareness in Saudi Arabia. We needed to stop NIVEA from becoming an ...

Nivea: I didn’t want to do anything typical, so why not? It’s so unorthodox. And if you’re trying to do something, not your typical girls ‘trip, I thought that was the perfect place.

Nivea: I didn’t want to do anything typical, so why not? It’s so unorthodox. And if you’re trying to do something, not your typical girls ‘trip, I thought that was the perfect place.