Nike CEO Elliott Hill outlines his plan to rejuvenate the iconic brand. His approach offers valuable lessons for CEOs leading ...

In the 2002 book The Brand Gap, author Marty Neumeier explains that the idea of a brand is ... It may seem difficult to comprehend in retrospect, but by the mid-1980s, Nike was in the midst of an ...

Developed by New York agency Gretel, the new visual identity and brand strategy emphasises Nike’s customisation offering as a ‘co-creation’ service for its customers Personalisation has become big ...

Elliot Hill, the new chief executive officer of Nike, had his first opportunity to address investors and, with this, release ...

Nike’s Q2 earnings surpass expectations as CEO Hill drives cost-cutting and innovation, aiming for long-term growth and ...

Nike’s second-quarter revenues dropped 9 per cent, better than expectations. Shares ticked up as new CEO Elliott Hill broke ...