Why is this work relevant for Strategy & Effectiveness? This is the story of how PayMaya, the no. 2 e-wallet in the Philippines, looked beyond competition and disrupted the financial services ...
This is the story of how a struggling e-wallet brand used music, games and street culture to emerge as the fastest-growing digital bank for the Filipino youth.... We’re long-term subscribers to WARC ...
Maya, the No. 1 Digital Bank in the Philippines, is revolutionizing banking with high engagement banking (HEB) strategy, leading to a 52% year-on-year growth in deposit balances to P36 billion as of ...
MANILA, Philippines — Digital bank Maya is harnessing artificial intelligence (AI) to boost workplace productivity and empower employees—a progressive approach that has earned the bank global ...