Well, Bop It! reminds me of the many new go-to-market (GTM) strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined ...

However, when done well, omnichannel measurement can significantly improve understanding of marketing effectiveness and support better decision ... Below are a few of these useful techniques for ...

Examines the rise of short-form video, including how it drives reach, attention and amplifies other channels in the media mix. Planning for optimal frequency works differently ... In compiling a ...