So, what was once defined as a tidy "funnel" or a simple "waterfall ... You need to think about deals, cost of deals, and relative efficiencies. If you aren't working with a complete picture, you may ...

Our 2021 Brand Resonance Report found that increasing awareness and consideration by just one percentage point via upper-funnel marketing drives a 1% increase in future sales. Plus, increasing ...

Lead generation is a crucial aspect of the sales and marketing funnel, and understanding how to price leads effectively can help businesses attract quality prospects without compromising profitability ...

Well, Bop It! reminds me of the many new go-to-market (GTM) strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined ...