From L’Oréal to Laneige, these are the top 18 beauty launches of 2025 that we think are worth adding to your cart — details!

A UK beauty blogger says she's delighted to be part of a "game-changing" new campaign for shampoo that features ... She hopes the campaign, for L'Oreal, will empower young women.

L’Oréal Paris Elvive 8 Second Wonder Water, $11 (Originally $12) Redken All Soft Shampoo, $26 K18 Leave-In Molecular Repair Hair Mask, $29 Verb Ghost Oil, $34 Amika Soulfood Nourishing Mask, $34 I had ...