It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

After a lackluster year that saw competitors steal market share, innovation dry up, and its share price drop 30% from a year ago, Nike (NYSE:NKE) is embarking on an ambitious turnaround plan for ...

And Hill set out a plan to just do it. The company will be obsessed with sport once more. Hill will organize Nike into “fields of play" around basketball, football and soccer, with common ...