manager of corporate communications at JC Penney's. "For our new campaign, we are engaging our core customers and the Modern American Mom through various marketing platforms including mobile, social ...

manager of corporate communications at JC Penney's. "For our new campaign, we are engaging our core customers and the Modern American Mom through various marketing platforms including mobile, social ...

While JCPenney's latest ad explicitly begs customers to come back, it also reveals the end of Johnson's rebranding efforts. Johnson changed JCPenney's logo to read "jcp." This logo appeared in the ...

Martha Stewart and other celebs star in JC Penney's recent ads. One of America’s oldest retailers is heading into another new chapter, with JC Penney merging with SPARC Group, a company known ...