Influencer marketing is no longer just a big-city thing in India. It has taken even the country's small towns and rural areas. The sole reason behind this shift is the recent surge in regional content ...

The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on ...

This report offers the reader a comprehensive overview of consumers driven by influencer marketing in India: who they are; what they like; what they think; and how to reach them. It provides ...

A few months ago, a report by Oxford Economics claimed that the creator ecosystem on YouTube in India contributed ... only improve measurability of influencer marketing, but also force brands ...

In 2024, social media has significantly influenced the beauty industry by shaping trends, consumer behavior, and brand ...

From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a ...

Hiveminds Innovative Marketing Solution Use of Social Media Platforms (Instagram) CAMPAIGN AWARDS 4 Hershey’s Jolly Rancher – Base Pop Hersheys India Pvt. Ltd. & Interactive Avenues – A ...

Platform, Agency, Individual & Special Award Categories will be announced on 23rd March post the Influencer Marketing Awards ... 3 Dewar's & Bacardi 1862 India & OML Use of YouTube CAMPAIGN ...

Opinions expressed by Forbes Contributors are their own. Renae Gregoire covers content marketing and great content experiences. TikTok influencers Florin Vitan (L) and Alessia Lanza perform a ...

A wave of M&A deals in areas like influencer marketing, talent management, and podcasting show the parts of the creator ...