“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

Fiverr's brand and influencer marketing manager, Blaine Doherty, agrees that authenticity takes work. “For us, authenticity might mean investing a few months in an influencer’s onboarding ...

The acquisition brings together Later's AI-powered marketing platform with Mavely's vast network of over 120,000 creators.

Combating fake followers and fraud The influencer marketing industry has long battled the menace of fake followers and bots. AI tools are stepping up to address this challenge. As Chandan Sharma ...

All those links on Instagram Stories or below a YouTube video aren't all for the convenience of the viewer — they're how many influencers make money from affiliate marketing. What is influencer ...

The money made by social-media influencers has risen ... But one expert insists it will not mean the end of traditional advertising. "Digital marketing is the equivalent of word of mouth but ...

Dentsu has unveiled Dentsu Influence, a next-generation influencer and creator marketing approach integrating precision data, transformational creativity, and measurable business outcomes.