Persuasion, as defined by Psychology Today, refers to people's influence on one another. It's the ability to alter someone's beliefs, decisions, and behaviors through reasoning or appeal. Persuasion ...

According to Robert Cialdini, author of Influence: The Psychology of Persuasion, “Persuasion is simply asking people to move in your direction by explaining or offering genuine reasons that are ...

This read gives the six principles of persuasion and the way to use it to influence behavior and to make proper choices. This ...

The most persuasive people use these three tactics to get their point across, say psychologists and executive coaches.

"Influence: The Psychology of Persuasion" by Robert B. Cialdini sheds light on the principles of influence and persuasion ...