Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

As the business world evolves, so do consumer habits and tastes. Customer behavior is the most vital component to crafting a great marketing campaign. However, customers are only human ...

Stephen S. Roach wonders whether the country’s political system is at odds with the values underpinning affluent societies.

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.