Our brand has a number of graphic tools that create a unique look and make us distinct from our peers and instantly recognizable. When they’re used consistently, these elements create continuity ...

Facets are all about interesting connections and overlapping pathways. They are a visual representation of the spirit behind the Northwestern Direction. They serve well as background textures or in ...

When graphic elements begin to incorporate type, internal and external entities may confuse that mark for the unit’s official visual identity. This misinterpretation ... It is imperative to understand ...

The frame is also a starting point for a range of graphic elements seen in the following sections of this page, and extends the visual language of the brand Due to the range and ... The grid system ...