A slogan, when done right, "sums up a company's strategy," she adds. Here are some of the most memorable and recognizable slogans and taglines in advertising history.
Expressing regret that it has been taken up by the Republican challenger for the White House, Steele says that, with the rise of electric cars, today the slogan could change to “plug, baby, plug”.
Afghanistan has never been short of slogans for rallying support from its war-torn population. One dominant slogan, "Allahu akbar," which means "God is great" in Arabic, has, however, multiple owners.