Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June ...
FMCG giant Hindustan Unilever is in advanced talks to acquire D2C beauty brand Minimalist, valuing the startup at approximately Rs 3,000 crore. This acquisition will enhance HUL's product ...