This paper shows how a creative campaign and the right opportunity can lead to long-term success, even in a crowded market. Heinz entered the pasta sauces category despite challenges and achieved ...

And fans of its viral Tomato Vodka Pasta sauce can rejoice as Heinz and Absolut Vodka's take on the culinary delight returns ...

Tomato is king at Kraft Heinz, so it’s little wonder the blue chip has an army of people dedicated to ensuring its annual supply of 600m bottles of ketchup Brazil-born Monica Souza has worked in ...

Heinz expanded his catalogue, selling pickles, vinegar, and eventually tomato ketchup, which launched in 1876. It was a roaring success, and in 1886, the company began shipping the sauce to the UK.

Sauce fans can now get ready to celebrate the festive season with a calendar full of Heinz favourites. Heinz is launching the limited-edition 12 Days of Saucemas Calendar (£25.00) where 12 ...

Under the plan, it will start making sauces, as well as continuing to make soups, pasta and baked beans. Heinz sauces were ... In April, the US faced shortages of tomato ketchup sachets after ...