A brewer has created a virtual beer to highlight the extremes businesses will go to to grab a slice of the next big thing - the metaverse. Heineken set up a virtual launch to promote the "product ...

The firm, which sells brand including Strongbow cider, Amstel and Europe's best-selling lager, Heineken, blamed soaring ingredient and energy costs. It comes after the founder of Cobra beer also ...

Heineken has said its draught zero-alcohol beer will be available in 3,000 Irish venues by the end of the year, extending its leading position in the Republic’s non-alcoholic drinks market.