Lucky Charms, Cinnamon Toast Crunch and Cocoa Puffs available exclusively at participating Wal-Mart locations. The gaming app will contain characters from General Mills? monster cereals just in time ...

General Mills, the brand behind cult-favorite cereals including Cheerios, Reese's Puffs, Cinnamon Toast Crunch, Lucky Charms, and even a mix of all of them together is debuting nine—yes you read ...