Think of a marketing strategy as a cake that is baked using four ingredients ... compromises when making decisions about the different elements. Element How it influences ‘product’ How ...

The most effective marketing mixes constantly adapt to the ever-changing business environment. This could mean a business adapting their price, adopting new types of promotion, updating their ...

The important components of Marketing Mix (4Ps of marketing) Traditionally speaking, the four important components ... If this does not happen, the other elements can do little good to the entire ...