PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It’s time to trade the outdated notion of “age-appropriate” makeup for a new routine that celebrates your beauty inside and ...

These classic finds are giving Gwyneth Paltrow, Gisele Bündchen and Meghan Markle vibes, but they start at just $14. Free ...

When Laura Geller offers makeup tips for women over 40, we listen, no matter how many of her words of wisdom we already have ...

It puts the user in control of perfecting their shade This foundation hails from pro-ageing brand Studio 10, which is on a mission to celebrate mature women’s beauty and provide them with make ...

“I have struggled for many years with getting a foundation that looks and feels right. I have dry, mature skin, some rosacea, and hyperpigmentation,” shared one reviewer. “This doesn’t dry ...

Thank you Jones Road! You have changed my 58-year-old, acne-prone, combination skin into something incredible. My relationship with makeup has been changed.” Another reviewer agrees with the ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." When it comes to the best makeup tips for women over 40, we can count on Laura Geller. The 67-year-old ...

“I have struggled for many years with getting a foundation that looks and feels right. I have dry, mature skin, some rosacea, and hyperpigmentation,” shared one reviewer. “This doesn’t dry ...