If you want to imbue your baked goods with the taste of chocolate, cocoa powder and whole chocolate are both good options, ...
Culinary-grade matcha is better for baking ... the flavor will get lost.” (It should be noted that you can — and many people do — bake with ceremonial grade powder.
That said, both Dutched and natural cocoa powder can be used in a wide variety of baking projects and even savory recipes — ...
According to Choe, "When baking or cooking ... culinary-grade matcha powder has a distinct flavor that stands out in many dessert recipes. With its sharper, more robust taste, culinary matcha ...